Mardi Gras

Embracing a fluid future.

Service: Campaign Design.

The Sydney Mardi Gras is an annual LGBT pride parade and festival in Sydney, Australia. Attended by hundreds of thousands of people from around Australia and overseas, the campaign needed to be family friendly and connect with a wide age range to highlight the week of events. With a fun, fluid approach, the visual language can be used across light installations across iconic Australian landmarks to mark the celebrations, as well as be applied to print material.