Nabooki

THE SOFTWARE LEADER TRANSFORMING THE FUTURE OF MARKETPLACES

Service: Brand Design

Nabooki is a leading provider of bookable service marketplaces, booking software and rewards and incentive programs.

Since welcoming some of Australia’s biggest banks, government organisations and global corporations into their client base, the team at Nabooki decided it was time for a brand refresh. The brief: showcase Nabooki’s status, as the industry leader they are.

We worked together to bring their forward-thinking, transparent and trustworthy values to the forefront of their branding. The result is polished yet friendly, like your corporate bestie. As this project was a rebrand to an existing brand and not a launch of a new company, it was important to pay homage to their previous logo while delivering a fresh perspective. This is echoed through the custom type treatment of the logo-set while the colour palette, typography and layout concepts bring a modern take to a growing company.

Final deliverables included; Primary Logo, Secondary Logo, Brand Mark, Colour Palette, Typography Suite, Photography Direction, Brand Guidelines, Business Card Design, Letterhead Design, Company Deck (PPT) and Project Pitch Deck (PPT).