Peaches + Cream

Treat yo’self

Service: Campaign Design.

A female only event to check off your cervical screening, treat yourself to pizza and binge Netflix with your gals.

Growing up and seeing tv adverts displaying women in waiting rooms, biting finger nails and scratching skin always made me cringe with discomfort. When I was old enough to understand that these ads were promoting women to get tested for their health was quite confusing and frustrating. Why promote the thought that getting a Cervical screening is scary and painful instead of celebrating the opportunity to look out for your health?

The Peaches + Cream campaign puts a spin on looking after women’s health. Copywriting that uses phrases often heard on the street in a derogatory term suddenly becomes a cheeky way to check your health.

The campaign would include a special day to get screened in a safe space to then simply treat yourself.